June 9, 2021
After 100 years serving the families and businesses of North Dakota with a full range of banking, trust, investment and insurance services, American Bank Center is changing its name to Bravera Bank. The new name, along with a new logo, tagline and visual identity, will launch this Fall. The change in brand does not reflect a change in ownership, as Bravera Bank is still employee- and director-owned.
In recent years, American Bank Center has grown, expanding its network of branches across North Dakota and Montana. Its growth represents a continued investment in the region’s strong future, competitively positioning the bank to serve customers with more resources, a greater geographic reach and a broader promise to new people moving into the area. The new name unifies the current network and creates a consistent banking experience all under one brand: Bravera Bank.
“We are so proud to unite our banks under a new name and brand experience that reflects our bank’s strong future,” says Cill Skabo, American’s Chief Marketing Officer. “Bravera is a distinct and unforgettable name that captures our spirit and helps us stand out and connect with our customers and communities.”
The word Bravera combines “Bravery” and “Truth” for a new name with strong ties to the pioneer spirit and honest values that define the northern plains. The new name will be accompanied by a new logo, look and feel that will touch every part of the bank’s experience, from signage in the branches and the bank’s website to brand communications and advertising.
"The move to the Bravera Bank name is exciting and delivers on our mission of embodying a financial institution that supports the growth of the region's future. From Bismarck to Billings, Dickinson to Devils Lake, we see tremendous opportunity in helping our customers forge success, under a single, powerful brand name," says David Ehlis, American Bancor President and CEO.